Odlo was founded in Oslo in 1946. Its founder Odd Roar Lofterød Senior was the driving force behind the company until 1979. His favourite saying was "always make sure you're one step ahead": Lofterød had a reputation for being a creative, unconventional thinker who took off in new, previously unimagined, directions.
Odlo is European leader in the area of functional sport clothing and underwear.

Odlo presents its innovativeness and functionality in sports underwear design for more than70 years.

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